ugc-repurposer

UGC Repurposer

This skill helps you extract maximum value from influencer-generated content by repurposing it across multiple channels and formats. One great piece of content can become many assets.

Quick Start

Shortest invocation:

How can we repurpose this influencer content across channels?

Common scenario — turn a small set of clips into a multi-channel plan:

We have 3 great TikTok videos from our campaign. Build a repurposing plan and a 30-day distribution calendar.

Skill Contract

• Reads: source UGC assets (videos, reels, reviews, images), creator handles and platforms, usage rights per asset, original performance metrics, target channels. Pulls prior campaign context from memory/hot-cache.md when memory-management is active.
• Writes: content inventory, repurposing opportunity map, 30-day distribution plan, format transformation specs, and a rights tracker to memory/influencer/ugc-repurposer/YYYY-MM-DD-<topic>.md.
• Promotes: durable facts (rights levels, expiration dates, library naming convention, top-performing source assets) to memory/hot-cache.md.
• Done when:
• Every source asset has a rights level and expiration recorded.
• At least one source asset is mapped to 3+ distinct output formats across 2+ channels.
• A dated distribution plan with an asset checklist exists.
• Primary next skill: [landing-optimizer](../../convert/landing-optimizer/SKILL.md) — place the repurposed social-proof assets where they convert.

Handoff Summary

Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../references/skill-contract.md).

Data Sources

This family needs no live integrations (Tier 1) — it works by asking you for inputs: the asset list, creator handles, rights terms, and original metrics. Provide those and the skill produces the full plan.

Where a tool could speed up or enrich the work, use a ~~ connector placeholder:

• ~~influencer database — pull creator handles, platforms, and contract rights terms.
• ~~social platform analytics — original view/engagement metrics to rank repurpose priority.
• ~~DAM / asset library — store and tag processed assets; enforce the naming convention.
• ~~CRM — reconcile creator records with usage-rights expirations.

No connector is required. See [CONNECTORS.md](../../CONNECTORS.md) for the free/keyless recipe per category.

Instructions

When a user requests repurposing help, run these steps. Each step's fill-in template lives in [references/templates.md](references/templates.md) — produce the table/spec for each.

1. Audit available content — build a content inventory and rights summary: every asset gets an ID, creator, platform, type, rights level, and status. See [Step 1 template](references/templates.md#step-1--content-inventory).
2. Map repurposing opportunities — for each source asset, list output formats, target channels, modifications, and effort (one video → 10+ assets). See [Step 2 template](references/templates.md#step-2--repurposing-opportunity-map).
3. Create the repurposing plan — rank source assets by performance and rights, then lay out a channel distribution plan across paid, owned, social, and sales. See [Step 3 template](references/templates.md#step-3--repurposing-plan).
4. Specify format transformations — give aspect ratio, duration, and modification specs for video→video, video→static, quote/review, and image conversions. See [Step 4 specs](references/templates.md#step-4--format-transformation-specs). Per-platform specs live in [references/platforms/](../../references/platforms/).
5. Apply channel guidelines — website, email, paid (incl. a creative testing matrix), and organic social best practices. See [Step 5 guidelines](references/templates.md#step-5--channel-specific-guidelines).
6. Build the content library — folder structure, the [campaign]_[creator]_[platform]_[type]_[variation]_[date] naming convention, and metadata fields. See [Step 6 structure](references/templates.md#step-6--content-library-structure).
7. Track rights — rights-by-content matrix, expiring-rights alerts, and rights-expansion opportunities. See [Step 7 tracker](references/templates.md#step-7--usage-rights-tracker).

For slicing one source into many output atoms, apply the 7-tier extraction and near-duplicate flag in [references/atom-extraction.md](references/atom-extraction.md). Worked example, extra format specs, and optimization tips: [references/templates.md](references/templates.md).

Example

User: "We have 3 great TikTok videos. How should we repurpose them?"

Output (abridged): 3 source clips ranked by performance → @creator1's 45s demo expands to 6 assets (Spark Ad, IG Reel, website embed, 3 stills, 15s Stories cut), backed by a 30-day calendar and an asset checklist. Full version: [references/templates.md#worked-example--3-tiktok-videos](references/templates.md#worked-example--3-tiktok-videos).

Reference Materials

• [references/platforms/](../../references/platforms/) — per-platform format specs ([tiktok](../../references/platforms/tiktok.md), [youtube](../../references/platforms/youtube.md), [x](../../references/platforms/x.md), [linkedin](../../references/platforms/linkedin.md), [reddit](../../references/platforms/reddit.md), [grokipedia](../../references/platforms/grokipedia.md)) for adapting one asset to each channel.
• [references/templates.md](references/templates.md) — fill-in templates for all 7 steps, extra format specs, the worked example, and optimization tips.
• [references/atom-extraction.md](references/atom-extraction.md) — 7-tier content-atom extraction, the virality heuristic, and the Jaccard near-duplicate flag for slicing one source into many.
• [skill-contract.md](../../references/skill-contract.md) — shared contract and Handoff Summary format.
• [state-model.md](../../references/state-model.md) — memory tiers and save-path conventions.
• [CONNECTORS.md](../../CONNECTORS.md) — free/keyless data recipe per connector category.
• [content-reviewer](../../activate/content-reviewer/SKILL.md) — ensure source content quality before repurposing.
• [content-amplifier](../../convert/content-amplifier/SKILL.md) — paid amplification of the repurposed UGC.
• [contract-helper](../../activate/contract-helper/SKILL.md) — secure or expand usage rights.
• [performance-analyzer](../../track/performance-analyzer/SKILL.md) — track how repurposed assets perform.

Next Best Skill

Primary: [landing-optimizer](../../convert/landing-optimizer/SKILL.md) — drop the repurposed testimonials, hero videos, and quote cards onto the pages that convert.

Alternates (same Convert family):

• [content-amplifier](../../convert/content-amplifier/SKILL.md) — when the repurposed ad variations are ready for paid spend.

Termination note: track a visited-set. If a skill has already run this session, stop and report chain-complete instead of re-invoking it. Max chain depth is 3 hops.

Related Skills

• [content-reviewer](../../activate/content-reviewer/SKILL.md) - Ensure content quality
• [content-amplifier](../../convert/content-amplifier/SKILL.md) - Paid amplification of UGC
• [contract-helper](../../activate/contract-helper/SKILL.md) - Secure usage rights
• [performance-analyzer](../../track/performance-analyzer/SKILL.md) - Track UGC performance