30x-seo-plan

SEO Strategy Planning

What This Skill Does

Create SEO strategy: analyze competitors, plan keywords, create content calendar, output implementation roadmap.

Does NOT do:

• Website architecture design → use site-architecture
• Technical SEO checks → use seo-technical
• Content generation → use seo-content-writer

Optional Input

| Input | Source | Description | |-------|--------|-------------| | seo-keywords output | /seo keywords | If keyword research exists, read as strategy input |

Not a hard dependency. You can plan first then research, or research first then plan.

Process

Step 1: Discovery

Ask user:

• Business type (SaaS / E-commerce / Local service / Media / Other)
• Target audience (Who are your customers?)
• Main competitors (3-5)
• Goals (Traffic? Conversions? Brand?)
• Existing website? (Yes → analyze current state; No → new site planning)

Step 2: Competitor Analysis

For each competitor, analyze:

| Dimension | Check Points | |-----------|--------------| | Content | What pages? Blog frequency? Content depth? | | Keywords | What keywords rank? Content topics? | | E-E-A-T | Author info? Expert endorsements? Trust signals? | | Structure | URL hierarchy? Navigation design? |

Tools: WebFetch + Perplexity

Output: COMPETITOR-ANALYSIS.md

Step 3: Keyword Strategy

If seo-keywords output exists → read and integrate If not → infer from competitor analysis + user input

Determine:

• Core keywords (3-5)
• Long-tail keywords (10-20)
• Topic clusters

Output: Integrate into SEO-STRATEGY.md

Step 4: Content Planning

Based on keyword strategy, plan:

| Content Type | Example | |--------------|---------| | Pillar pages | Authoritative long-form on core topics | | Cluster pages | Detailed articles around pillars | | Blog posts | Regular update content |

Output: CONTENT-CALENDAR.md

# Content Calendar

## Month 1
| Week | Topic | Target Keyword | Type | Priority |
|------|-------|----------------|------|----------|
| 1 | ... | ... | Pillar | High |
| 2 | ... | ... | Cluster | Medium |

Step 5: Implementation Roadmap

Simplified roadmap:

| Phase | Timeline | Focus | |-------|----------|-------| | Launch | Week 1-2 | Technical foundation (→ seo-technical), core pages | | Content | Week 3-8 | Publish per calendar (→ seo-content-writer) | | Optimize | Week 9-12 | Monitor rankings, adjust strategy |

Output: IMPLEMENTATION-ROADMAP.md

Output Files

| File | Content | |------|---------| | SEO-STRATEGY.md | Complete strategy: goals, keywords, topic clusters | | COMPETITOR-ANALYSIS.md | Competitor analysis report | | CONTENT-CALENDAR.md | Content calendar (for seo-content-writer) | | IMPLEMENTATION-ROADMAP.md | Implementation roadmap |

Integration

seo-keywords ──(optional)──> seo-plan
                                │
                                ├──> seo-content-writer (content generation)
                                ├──> site-architecture (architecture design)
                                └──> seo-technical (technical checks)

| Skill | When to Use | |-------|-------------| | seo-keywords | Do keyword research before planning | | site-architecture | When detailed architecture design needed | | seo-content-writer | Generate content per calendar | | seo-technical | Check technical foundation |

Example

User: /seo plan
Claude: Please tell me:
1. Business type?
2. Target audience?
3. Main competitors?
4. SEO goals?

User: SaaS project management tool, targeting SMBs, competitors are Asana, Monday, Notion

Claude: [Executing competitor analysis...]
        [Creating keyword strategy...]
        [Planning content calendar...]
        [Outputting 4 files]

[PROTOCOL]: Update this header on changes, then check CLAUDE.md