conversion-audit

Conversion Audit

Run this audit on any existing funnel to identify conversion gaps and quick wins.

Audit Scorecard

Rate each category 1–10. Total score is out of 100.

| Category | Weight | Score | Notes | |---|---|---|---| | 1. Headline & Value Prop | 15% | /10 | | | 2. CTA Clarity & Placement | 15% | /10 | | | 3. Social Proof | 10% | /10 | | | 4. Objection Handling | 10% | /10 | | | 5. Visual Design | 10% | /10 | | | 6. Mobile Experience | 10% | /10 | | | 7. Page Speed | 10% | /10 | | | 8. Copy Quality | 10% | /10 | | | 9. Trust & Credibility | 5% | /10 | | | 10. Technical (SEO/Forms) | 5% | /10 | | | TOTAL | 100% | /100 | |

Detailed Checklist

1. Headline & Value Proposition

• [ ] Headline is visible without scrolling
• [ ] Headline communicates a clear benefit (not a feature)
• [ ] Sub-headline expands on the headline
• [ ] Value proposition is understood in < 5 seconds
• [ ] Headline speaks to the target audience specifically

2. CTA Clarity & Placement

• [ ] Primary CTA is above the fold
• [ ] CTA text is action-oriented and specific
• [ ] CTA button has strong visual contrast
• [ ] CTA is repeated every 2–3 scroll lengths
• [ ] Only one primary CTA per page (not competing CTAs)
• [ ] Mobile CTA is full-width or has sticky bar

3. Social Proof

• [ ] Testimonials include real names and photos
• [ ] Testimonials mention specific results
• [ ] Trust logos / "as featured in" bar present
• [ ] Social proof placed near decision points
• [ ] Number-based proof (X customers, Y results)

4. Objection Handling

• [ ] Top 3 objections addressed before CTA
• [ ] FAQ section covers common concerns
• [ ] Guarantee / risk reversal clearly stated
• [ ] Comparison with alternatives (if relevant)

5. Visual Design

• [ ] Professional, modern aesthetic
• [ ] Consistent color palette and typography
• [ ] Adequate white space
• [ ] Visual hierarchy guides the eye
• [ ] No competing visual elements distracting from CTA

6. Mobile Experience

• [ ] Responsive at all breakpoints
• [ ] Touch targets ≥ 44px
• [ ] Text readable without zooming
• [ ] Forms usable with thumbs
• [ ] No horizontal scroll

7. Page Speed

• [ ] LCP < 2.5s
• [ ] CLS < 0.1
• [ ] Total page weight < 500KB
• [ ] Images optimized (WebP, lazy loading)
• [ ] No render-blocking scripts

8. Copy Quality

• [ ] Benefits over features throughout
• [ ] Reader addressed as "you"
• [ ] 8th grade reading level
• [ ] Short paragraphs (2–3 sentences max)
• [ ] Power words used strategically

9. Trust & Credibility

• [ ] SSL certificate (https://)
• [ ] Professional domain (not free hosting)
• [ ] Privacy policy linked
• [ ] Contact info accessible
• [ ] Professional email domain

10. Technical

• [ ] Title tag optimized
• [ ] Meta description present
• [ ] Single h1 per page
• [ ] Form action works correctly
• [ ] Analytics / tracking in place
• [ ] All links functional (no 404s)

Output Format

After auditing, produce:

1. Overall Score: X/100
2. Top 3 Quick Wins — changes under 15 minutes with highest impact
3. Strategic Improvements — larger changes sorted by expected impact
4. What's Working Well — elements to preserve
5. Recommended A/B Tests — based on audit findings