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funnel-strategy

@ominou5 · 收录于 1 周前

High-level funnel strategy skill. Helps define the funnel's goal, target audience, price point, traffic source, and overall conversion path before any code is written. Use this FIRST before selecting a funnel type.

场景营销策划转化优化

适合你，如果需要在写代码前定义漏斗策略

/ 下载安装
funnel-strategy.skill双击,或拖进 Claude 桌面版 / Cowork,即完成安装↓ .skill↓ .zip
用别的 agent?下载 .zip 解压,把文件夹放进它的技能目录
Claude Code~/.claude/skills/(项目级 .claude/skills/)
Codex CLI~/.codex/skills/
Cursor自动读取上面两处目录
其他工具见其文档的「skills」目录;两个下载是同一份文件,只是名字不同
/ 通过 npx 安装 校验哈希
npx oh-my-skill add ominou5/funnel-architect-plugin/funnel-strategy
/ 通过 bash 安装
curl -fsSL https://oh-my-skill.com/install.sh | bash -s -- ominou5/funnel-architect-plugin/funnel-strategy
/ 已经装过?验证本机副本,不用重装
npx oh-my-skill verify ominou5/funnel-architect-plugin/funnel-strategy
安装目标可用 --agent / --scope 或 --to 明确指定;省略时只会在唯一已存在的 agent 目录上自动选择,零命中或多命中会停止并提示。content_hash 缺失或不一致均拒装。
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怎么用

技能原文 SKILL.md作者撰写 · MIT · 7c5acf6

Funnel Strategy

Before building anything, define the strategy. A funnel without strategy is just a collection of pages.

Discovery Questions

Ask the user these questions (skip any they've already answered):

1. Business Model
  • What are you selling? (Product, service, course, SaaS, membership, etc.)
  • What is the price point? (Determines funnel complexity)
  • < $50 → Simple opt-in or tripwire funnel
  • $50–$500 → Direct response or webinar funnel
  • $500–$2,000 → Webinar or challenge funnel
  • $2,000+ → Application funnel or multi-step sales process
2. Target Audience
  • Who is your ideal customer? (Demographics, psychographics)
  • What is their #1 pain point?
  • What have they tried before that didn't work?
  • What would success look like for them?
3. Traffic Source
  • Where will traffic come from?
  • Paid ads (Facebook, Google, YouTube) → Need strong above-the-fold hook
  • Organic/SEO → Need content-rich pages with SEO optimization
  • Social media → Need share-friendly design and social proof
  • Email list → Can be more direct with the offer
  • Affiliate/JV → Need strong affiliate tools page
4. Conversion Goal
  • What is the primary action you want visitors to take?
  • Email opt-in → Lead gen funnel
  • Purchase → Sales funnel
  • Book a call → Application funnel
  • Register for event → Webinar/challenge funnel
  • Start free trial → SaaS funnel
5. Assets Available
  • Do you have existing copy, testimonials, case studies?
  • Do you have brand guidelines (colors, fonts, logos)?
  • Do you have product images or videos?
  • Do you have an existing email provider?
Strategy Output

After discovery, produce a Funnel Blueprint with:

FUNNEL BLUEPRINT
================
Goal: [Primary conversion goal]
Funnel Type: [Recommended type]
Pages: [List of pages in order]
Traffic → [Entry page] → [Value page] → [Conversion page] → [Thank you]
Price Point: [Amount]
Lead Magnet: [What you're offering for free]
Key Objections: [Top 3 objections to address]
Urgency Mechanism: [Deadline, scarcity, or exclusivity angle]
Success Metric: [Target conversion rate]
Price Point → Funnel Type Matrix

| Price | Recommended Funnel | Pages | Complexity | |---|---|---|---| | Free (lead gen) | Opt-in | 2 | Low | | $1–$47 | Tripwire | 3–4 | Low | | $47–$297 | Direct Response | 3–5 | Medium | | $297–$997 | Webinar | 4–6 | Medium | | $997–$2,997 | Challenge | 5–8 | High | | $2,997+ | Application | 4–6 | High | | Recurring | SaaS / Membership | 4–6 | High | | Physical products | E-commerce | 3–5 | Medium |

按 MIT 许可原样转载,未经改动 · 在 GitHub 查看 →

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