group-funnel

Group Funnel

A high-converting 2-page funnel optimized for driving signups into a community group. Works with any platform: Skool, Whop, Facebook Groups, Discord, Circle, Mighty Networks, or any community URL.

Trigger keywords: If the user mentions "Skool", "Whop", "Facebook group", "community group", "Discord server", "Circle community", "membership group", "free group", or "paid group" — this is the funnel to use.

Funnel Flow

Traffic → Opt-In Page → Thank You Page
              │                │
         [Email Form]    [Deliver Lead Magnet]
                              [Community CTA → Group URL]
                              [Social Share Buttons]

Pages

Page 1: Opt-In Page

Purpose: Capture the visitor's email in exchange for a lead magnet, then redirect to the community-focused thank-you page.

Required Sections (in order):

1. Top bar — Announcement strip highlighting the free offer
2. Hero — Eyebrow badge, benefit-driven headline, sub-headline targeting the audience, fade-in animations
3. Video mockup — Stylized card with play button, content title, brand avatar + badge
4. Bullet benefits — 4–5 bullet points with check-mark icons
5. Opt-in form — Name + email fields with icon indicators, prominent CTA button with pulse animation
6. Social proof bar — Stacked avatars, star rating, member count
7. Privacy line — Zero-spam guarantee inside the form card

CTA Examples:

• "Yes! Send Me the Free Mini-Course →"
• "Get Instant Access to the [Lead Magnet] →"
• "Join [Number]+ [Audience] — Send It Now"

What to REMOVE:

• Navigation menu (no escape routes)
• Multiple competing CTAs
• Pricing or payment content
• External links above the fold

Page 2: Thank You Page

Purpose: Confirm opt-in, deliver the lead magnet, and drive the visitor into the community group.

Required Sections (in order):

1. Success bar — Green confirmation strip
2. Confirmation hero — Animated check circle, headline, email check instructions
3. Video placeholder — Stylized video card with play button, loading dots, content title
4. Community CTA card — Eyebrow badge, headline selling the community, description, 4-perk grid, CTA button linking to community group, free-to-join note
5. Social share section — Twitter/X share button + copy-link button

Community Perks Grid (customize all 4):

• Perk 1 — e.g., "Live Community" + description
• Perk 2 — e.g., "Resource Library" + description
• Perk 3 — e.g., "Weekly Challenges" + description
• Perk 4 — e.g., "Full Course Library" + description

Customization Variables

Every bracketed [Placeholder] in the templates must be replaced:

| Variable | Used In | Example | |---|---|---| | [Lead Magnet Type] | Top bar, badges | "FREE Mini-Course", "FREE Video Series" | | [Lead Magnet Name] | Hero, video, meta | "How to Build a 6-Figure Coaching Biz" | | [Headline] | Hero h1 | "Steal My Exact System: How I [Result] in [Time]" | | [Target Audience] | Hero sub-headline | "coaches, consultants, and course creators" | | [Brand Name] | Video footer, community card, meta | "Your Brand" | | [Brand Initial] | Avatar elements | "Y" | | [Bullet 1–5 Bold] | Bullet list | "How to set up your group" | | [Bullet 1–5 Text] | Bullet list | "step-by-step, from scratch" | | [Form Headline] | Opt-in card | "Yes — I Want the Free Training" | | [CTA Button Text] | Submit button | "Send Me Instant Access →" | | [Social Proof Count] | Proof bar | "2,500+" | | [Social Proof Audience] | Proof bar | "community members" | | [Avatar 1–4 Initials] | Proof avatars | "JM", "SR", "AK", "LP" | | [Community URL] | Community CTA button | "https://www.skool.com/your-group" | | [Community Name] | Thank-you community card | "Your Brand Community" | | [Community Platform] | CTA context | "Skool", "Whop", "Facebook" | | [Perk 1–4 Emoji] | Perks grid | "🌍", "⚡", "🌟", "📚" | | [Perk 1–4 Title] | Perks grid | "Live Community" | | [Perk 1–4 Description] | Perks grid | "Daily discussions and wins" | | [Twitter Share Text] | Share button href | URL-encoded share message | | [Video Title] | Video placeholder | Same as Lead Magnet Name | | [Video Duration] | Video footer | "Coming Soon", "45 min" | | [Meta Description] | Both pages | SEO meta description | | [OG Title] | Both pages | Open Graph title | | [OG Description] | Both pages | Open Graph description |

Conversion Benchmarks

| Metric | Good | Great | Elite | |---|---|---|---| | Opt-in rate | 25% | 35% | 50%+ | | Email open rate (welcome) | 40% | 55% | 70%+ | | Thank-you → group join | 15% | 25% | 40%+ | | Thank-you social share | 3% | 8% | 15%+ |

A/B Test Recommendations

1. Headline — Test problem-focused vs. result-focused
2. CTA button text — Test "Get Instant Access" vs. "Yes! Send It Now"
3. Video mockup — Test mockup vs. embedded real video
4. Bullet count — Test 3 bullets vs. 5 bullets
5. Social proof — Test avatar stack vs. testimonial quote
6. Community CTA placement — Test above vs. below video on thank-you page