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membership-funnel

@ominou5 · 收录于 1 周前

Recurring membership/subscription funnel. Acquires members with a free trial or low entry, then retains with ongoing value. Best for communities, content libraries, and recurring SaaS.

场景会员增长订阅转化用户留存

适合你，如果你运营社区、内容库或SaaS，需要设计订阅漏斗

/ 下载安装
membership-funnel.skill双击,或拖进 Claude 桌面版 / Cowork,即完成安装↓ .skill↓ .zip
用别的 agent?下载 .zip 解压,把文件夹放进它的技能目录
Claude Code~/.claude/skills/(项目级 .claude/skills/)
Codex CLI~/.codex/skills/
Cursor自动读取上面两处目录
其他工具见其文档的「skills」目录;两个下载是同一份文件,只是名字不同
/ 通过 npx 安装 校验哈希
npx oh-my-skill add ominou5/funnel-architect-plugin/membership-funnel
/ 通过 bash 安装
curl -fsSL https://oh-my-skill.com/install.sh | bash -s -- ominou5/funnel-architect-plugin/membership-funnel
/ 已经装过?验证本机副本,不用重装
npx oh-my-skill verify ominou5/funnel-architect-plugin/membership-funnel
安装目标可用 --agent / --scope 或 --to 明确指定;省略时只会在唯一已存在的 agent 目录上自动选择,零命中或多命中会停止并提示。content_hash 缺失或不一致均拒装。
67GitHub stars
~565最小装载
~565含声明引用
~7.2K文本包总量
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怎么用

技能原文 SKILL.md作者撰写 · MIT · 7c5acf6

Membership Funnel

Optimize for both acquisition AND retention. The money is in the recurring revenue.

Flow
Traffic → Landing Page → Signup (Trial/Low-Ticket) → Onboarding → Member Area
                                                        ↓
                                                   Retention Loop

| Page | Purpose | |---|---| | Landing Page | Sell the community/membership value | | Signup / Checkout | Free trial or low-price entry | | Onboarding (3–5 screens) | Personalize experience, quick win | | Member Dashboard | Content, community, progress tracking |

Landing Page Sections
  1. Headline — community / transformation focus
  2. Hero visual — screenshot of member area or community
  3. What's inside — content categories, features
  4. Member testimonials — focus on community + results
  5. Pricing (simple — 1–2 plans max)
  6. FAQ — cancellation, what's included, refund policy
  7. Final CTA — "Start Your Free Trial"
Onboarding Flow (Critical for Retention)

| Step | Screen | Goal | |---|---|---| | 1 | Welcome + profile setup | Personalization | | 2 | "What's your #1 goal?" | Tailor experience | | 3 | Recommend first action | Immediate value | | 4 | Tour of key features | Reduce overwhelm | | 5 | Join the community | Social accountability |

Retention Email Sequence

| Email | Timing | Purpose | |---|---|---| | Welcome | Immediately | Login details, quick start guide | | Quick Win | +24 hours | "Complete this in 10 min and see [result]" | | Community | +3 days | "Meet other members + introduce yourself" | | Weekly Value | Every Monday | New content highlight, member spotlight | | Engagement Check | +14 days | "Haven't logged in? Here's what you missed" | | Win Celebration | Monthly | "Congrats on [milestone/progress]" | | Pre-Renewal | 7 days before renewal | Value recap, what's coming next month | | Cancellation Save | On cancel request | "Before you go…" offer or survey |

Key Metrics

| Metric | Target | |---|---| | Trial signup rate | > 10% | | Trial → paid conversion | > 40% | | Monthly churn rate | < 5% | | Avg member lifetime | > 6 months | | LTV:CAC ratio | > 3:1 | | NPS score | > 50 |

Churn Reduction Tactics
  1. First 48 hours — get them a quick win
  2. Community engagement — members who engage churn 60% less
  3. Progress tracking — visual milestones
  4. Content drip — don't give everything at once
  5. Annual plan incentive — 2 months free for annual commitment
  6. Cancellation flow — pause option + survey + save offer
按 MIT 许可原样转载,未经改动 · 在 GitHub 查看 →

评论

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