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optin-funnel

@ominou5 · 收录于 1 周前

Builds a 2-page opt-in / lead generation funnel. Captures email addresses in exchange for a lead magnet (PDF, checklist, template, video, etc.). Use when the goal is to grow an email list.

场景邮件列表增长潜在客户获取内容营销

适合你，如果正在用免费内容换取用户邮箱来扩大邮件订阅

/ 下载安装
optin-funnel.skill双击,或拖进 Claude 桌面版 / Cowork,即完成安装↓ .skill↓ .zip
用别的 agent?下载 .zip 解压,把文件夹放进它的技能目录
Claude Code~/.claude/skills/(项目级 .claude/skills/)
Codex CLI~/.codex/skills/
Cursor自动读取上面两处目录
其他工具见其文档的「skills」目录;两个下载是同一份文件,只是名字不同
/ 通过 npx 安装 校验哈希
npx oh-my-skill add ominou5/funnel-architect-plugin/optin-funnel
/ 通过 bash 安装
curl -fsSL https://oh-my-skill.com/install.sh | bash -s -- ominou5/funnel-architect-plugin/optin-funnel
/ 已经装过?验证本机副本,不用重装
npx oh-my-skill verify ominou5/funnel-architect-plugin/optin-funnel
安装目标可用 --agent / --scope 或 --to 明确指定;省略时只会在唯一已存在的 agent 目录上自动选择,零命中或多命中会停止并提示。content_hash 缺失或不一致均拒装。
67GitHub stars
~653最小装载
~653含声明引用
~3.2K文本包总量
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怎么用

技能原文 SKILL.md作者撰写 · MIT · 7c5acf6

Opt-In Funnel

The simplest and most common funnel type. Two pages: a squeeze page and a thank-you page.

Funnel Flow
Traffic → Squeeze Page → Thank You Page
              │                │
         [Email Form]    [Deliver Lead Magnet]
                              [Upsell / Next Step]
Pages
Page 1: Squeeze Page

Purpose: Capture the visitor's email in exchange for a lead magnet.

Required Elements:

  1. Headline — Benefit-driven, focused on the lead magnet value
  2. Sub-headline — Specificity about what they'll get
  3. Lead magnet visual — Image/mockup of the PDF, checklist, etc.
  4. 3–5 bullet points — What's inside the lead magnet
  5. Opt-in form — Email field + CTA button (name field optional)
  6. Social proof — Number of subscribers or a mini-testimonial
  7. Privacy line — "We respect your privacy. Unsubscribe anytime."

CTA Examples:

  • "Get My Free [Lead Magnet Name] →"
  • "Download the [Number]-Step [Topic] Now"
  • "Send Me the Free Guide"
  • "Yes, I Want the Checklist!"

What to REMOVE:

  • Navigation menu (no escape routes)
  • Multiple CTAs competing for attention
  • Long-form copy (this is a squeeze page, not a sales page)
  • Pricing or payment-related content
Page 2: Thank You Page

Purpose: Deliver the lead magnet and introduce the next step.

Required Elements:

  1. Confirmation message — "Check your email for [Lead Magnet]"
  2. Inline delivery — Direct download link (don't rely solely on email)
  3. Next step CTA — Introduce a related offer, webinar, or content
  4. Social share buttons — "Share this with a friend who needs it"

Optional upsells:

  • Low-ticket offer ($7–$27 tripwire)
  • Webinar registration
  • Free trial of main product
  • Join a community/group
Conversion Benchmarks

| Metric | Good | Great | Elite | |---|---|---|---| | Opt-in rate | 25% | 35% | 50%+ | | Email open rate (welcome) | 40% | 55% | 70%+ | | Thank-you page CTA click | 10% | 20% | 30%+ |

Lead Magnet Ideas by Niche

| Niche | Lead Magnet Ideas | |---|---| | Marketing | "The 7-Step Facebook Ad Template" | | Health | "5-Day Meal Plan PDF" | | Finance | "Monthly Budget Spreadsheet" | | SaaS | "Free ROI Calculator" | | Real Estate | "Home Buyer's Checklist" | | Coaching | "The Goal-Setting Worksheet" | | E-commerce | "10% Off Your First Order" |

A/B Test Recommendations
  1. Headline — Test problem-focused vs. solution-focused
  2. CTA button color — Test accent color vs. green
  3. Form fields — Test email-only vs. name + email
  4. Lead magnet name — Test different framing angles
  5. Social proof — Test with vs. without subscriber count
按 MIT 许可原样转载,未经改动 · 在 GitHub 查看 →

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