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product-launch-funnel

@ominou5 · 收录于 1 周前

Jeff Walker–style Product Launch Formula funnel. Uses a sequence of pre-launch content (PLC) videos to build anticipation before opening cart. Best for courses, memberships, and high-ticket offers ($297–$2,000+).

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适合你，如果要用杰夫·沃克式发售漏斗推广课程或会员产品

/ 下载安装
product-launch-funnel.skill双击,或拖进 Claude 桌面版 / Cowork,即完成安装↓ .skill↓ .zip
用别的 agent?下载 .zip 解压,把文件夹放进它的技能目录
Claude Code~/.claude/skills/(项目级 .claude/skills/)
Codex CLI~/.codex/skills/
Cursor自动读取上面两处目录
其他工具见其文档的「skills」目录;两个下载是同一份文件,只是名字不同
/ 通过 npx 安装 校验哈希
npx oh-my-skill add ominou5/funnel-architect-plugin/product-launch-funnel
/ 通过 bash 安装
curl -fsSL https://oh-my-skill.com/install.sh | bash -s -- ominou5/funnel-architect-plugin/product-launch-funnel
/ 已经装过?验证本机副本,不用重装
npx oh-my-skill verify ominou5/funnel-architect-plugin/product-launch-funnel
安装目标可用 --agent / --scope 或 --to 明确指定;省略时只会在唯一已存在的 agent 目录上自动选择,零命中或多命中会停止并提示。content_hash 缺失或不一致均拒装。
67GitHub stars
~611最小装载
~611含声明引用
~2.2K文本包总量
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怎么用

技能原文 SKILL.md作者撰写 · MIT · 7c5acf6

Product Launch Funnel

Build anticipation over days/weeks with free value content, then open cart for a limited window.

Flow
Opt-In → PLC Video 1 → PLC Video 2 → PLC Video 3 → Cart Open (Sales Page) → Cart Close

| Page | Purpose | Timing | |---|---|---| | Opt-In / Waitlist | Capture leads, build the launch list | 2–4 weeks before launch | | PLC 1: The Opportunity | Show the gap / opportunity | Day 1 of launch | | PLC 2: The Transformation | Teach a concept, prove credibility | Day 3–4 | | PLC 3: The Blueprint | Give actionable framework, seed the offer | Day 6–7 | | Sales Page | Full offer with cart open | Day 8–10 | | Cart Close | Final urgency push | Day 12–14 |

PLC Video Page Requirements
  • Video (15–30 min, educational + story)
  • Key takeaways listed below video
  • Comment section or engagement CTA ("Reply and tell us…")
  • Countdown to next video or cart open
  • Social share buttons
Email Sequence

| Email | Timing | Subject Line Pattern | |---|---|---| | Welcome | Immediately after opt-in | "You're in! Here's what's coming…" | | PLC 1 Launch | Day 1 | "Video 1 is live: [Curiosity hook]" | | PLC 1 Reminder | Day 2 | "Did you catch this?" | | PLC 2 Launch | Day 3 | "Video 2: [Transformation hook]" | | PLC 2 Reminder | Day 5 | "This changes everything…" | | PLC 3 Launch | Day 6 | "The blueprint is here" | | Cart Open | Day 8 | "Doors are open 🚀" | | Social Proof | Day 9 | "[Name] just signed up…" | | FAQ / Objections | Day 10 | "Got questions? I've got answers" | | 24hr Warning | Day 11 | "Last chance — doors close tomorrow" | | Cart Close | Day 12 | "It's over. (Or is it?)" |

Conversion Benchmarks

| Metric | Target | |---|---| | Landing → opt-in | > 35% | | Opt-in → watch PLC 1 | > 60% | | Watch PLC 1 → watch PLC 3 | > 30% | | Watch PLC 3 → sales page | > 40% | | Sales page → purchase | > 5% | | Overall list → purchase | > 3% |

Key Principles
  1. Give your best stuff free — the PLC content should be genuinely valuable
  2. Mental triggers: reciprocity, authority, social proof, scarcity, community
  3. Seed the offer in every PLC — mention it's coming, don't hide it
  4. Hard cart close — the deadline must be real
  5. Sideways sales letter — the 3 videos ARE the sales pitch, spread across days
按 MIT 许可原样转载,未经改动 · 在 GitHub 查看 →

评论

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