‹ 首页

tripwire-funnel

@ominou5 · 收录于 1 周前

Low-ticket tripwire funnel that converts cold leads into buyers with an irresistible $7–$47 offer, then upsells to the core product. Best for building a buyer list and offsetting ad spend.

场景广告投放销售漏斗冷启动获客

适合你，如果正在做低价引流并希望提升转化率

/ 下载安装
tripwire-funnel.skill双击,或拖进 Claude 桌面版 / Cowork,即完成安装↓ .skill↓ .zip
用别的 agent?下载 .zip 解压,把文件夹放进它的技能目录
Claude Code~/.claude/skills/(项目级 .claude/skills/)
Codex CLI~/.codex/skills/
Cursor自动读取上面两处目录
其他工具见其文档的「skills」目录;两个下载是同一份文件,只是名字不同
/ 通过 npx 安装 校验哈希
npx oh-my-skill add ominou5/funnel-architect-plugin/tripwire-funnel
/ 通过 bash 安装
curl -fsSL https://oh-my-skill.com/install.sh | bash -s -- ominou5/funnel-architect-plugin/tripwire-funnel
/ 已经装过?验证本机副本,不用重装
npx oh-my-skill verify ominou5/funnel-architect-plugin/tripwire-funnel
安装目标可用 --agent / --scope 或 --to 明确指定;省略时只会在唯一已存在的 agent 目录上自动选择,零命中或多命中会停止并提示。content_hash 缺失或不一致均拒装。
67GitHub stars
~543最小装载
~543含声明引用
~1.9K文本包总量
镜像托管

怎么用

技能原文 SKILL.md作者撰写 · MIT · 7c5acf6

Tripwire Funnel

Turn leads into buyers with a low-friction, low-risk first purchase. Then upsell.

Flow
Ad / Content → Opt-In → Tripwire Offer ($7–$47) → Order Bump → Upsell → Thank You

| Page | Purpose | Price | |---|---|---| | Opt-In | Capture email with lead magnet | Free | | Tripwire | Irresistible low-ticket offer | $7–$47 | | Order Bump | Add-on shown on checkout | +$17–$37 | | Upsell | Core product or bundle | $97–$497 | | Downsell (optional) | Lighter version if upsell declined | $47–$197 | | Thank You | Deliver everything | — |

Tripwire Offer Criteria
  1. Solves one specific problem fast
  2. High perceived value relative to price (10x value)
  3. Digital delivery — no shipping friction
  4. Complements the core product — taste of what's to come
  5. Easy to say yes — removes buyer hesitation
Tripwire Ideas by Niche

| Niche | Tripwire Offer | |---|---| | Marketing | 50 Email Subject Line Templates — $17 | | Fitness | 7-Day Meal Plan + Grocery List — $9 | | SaaS | Lifetime access to one micro-tool — $27 | | Coaching | 1-Hour Recorded Masterclass — $19 | | E-Commerce | Sample pack / trial kit — $12 |

Order Bump Copy Template
✅ ADD THIS: {{BUMP_PRODUCT}} (just ${{BUMP_PRICE}} more)
Most customers add this — [one-sentence benefit].
Upsell Page Structure
  1. Congratulations message (positive momentum)
  2. "Wait — your order is not complete" pattern interrupt
  3. Introduce the upsell with value-first framing
  4. One-click purchase button (no re-entering payment)
  5. "No thanks" link below (never hide the decline option)
Conversion Benchmarks

| Metric | Target | |---|---| | Opt-in rate | > 35% | | Opt-in → tripwire purchase | > 8% | | Order bump take rate | > 30% | | Upsell take rate | > 15% | | Avg revenue per lead | > $3.50 |

Economics Example
1,000 leads
→ 80 buy tripwire at $17      = $1,360
→ 24 add order bump at $27    = $648
→ 12 buy upsell at $197       = $2,364
──────────────────────────────────────
Total revenue                  = $4,372
Revenue per lead               = $4.37
Ad cost per lead (target)      = $2–3
Result: PROFITABLE from Day 1
按 MIT 许可原样转载,未经改动 · 在 GitHub 查看 →

评论

登录即可评论;带「已验证安装」的,是发布者名下有本店的安装或持有记录。
…