vsl-funnel

@ominou5 · 收录于 1 周前

Video Sales Letter funnel. A high-converting format that uses a long-form video to present the offer, followed by an order page. Best for info products, courses, and coaching in the $97–$2,000 range.

场景信息产品推广课程销售高客单价转化

适合你，如果要用视频销售信推广信息产品或课程。

/ 下载安装

vsl-funnel.skill双击,或拖进 Claude 桌面版 / Cowork,即完成安装↓ .skill ↓ .zip

用别的 agent?下载 .zip 解压,把文件夹放进它的技能目录

Claude Code~/.claude/skills/(项目级 .claude/skills/)

Codex CLI~/.codex/skills/

Cursor自动读取上面两处目录

其他工具见其文档的「skills」目录;两个下载是同一份文件,只是名字不同

/ 通过 npx 安装 校验哈希

npx oh-my-skill add ominou5/funnel-architect-plugin/vsl-funnel

/ 通过 bash 安装

curl -fsSL https://oh-my-skill.com/install.sh | bash -s -- ominou5/funnel-architect-plugin/vsl-funnel

/ 已经装过?验证本机副本,不用重装

npx oh-my-skill verify ominou5/funnel-architect-plugin/vsl-funnel

安装目标可用 --agent / --scope 或 --to 明确指定;省略时只会在唯一已存在的 agent 目录上自动选择,零命中或多命中会停止并提示。content_hash 缺失或不一致均拒装。

67GitHub stars

~628最小装载

~628含声明引用

~1.7K文本包总量

镜像托管

怎么用

技能原文 SKILL.md作者撰写 · MIT · 7c5acf6

VSL Funnel

The Video Sales Letter funnel replaces long-form sales copy with a persuasive video. The viewer watches, then clicks a CTA that appears after a timed delay.

Flow

Traffic → VSL Page → Order Page → Thank You / Upsell

| Page | Purpose | Key Element | |---|---|---| | VSL Page | Deliver sales message via video | Auto-play video, delayed CTA button | | Order Page | Capture payment | Order form, guarantee, testimonials | | Upsell (optional) | One-click upsell after purchase | Single CTA, limited offer | | Thank You | Confirm purchase, deliver access | Login details, next steps |

VSL Page Requirements

Video Player

Autoplay (muted with unmute prompt on mobile)
No controls visible — no scrub bar, no skip (optional, controversial)
Timed CTA reveal — button appears after 60–80% of video plays
Simple embed: Wistia, Vimeo Pro, or Bunny Stream preferred (no YouTube — ads distract)

Timed CTA Pattern

// Reveal CTA button after X seconds
const video = document.querySelector('video');
const cta = document.querySelector('.cta-delayed');
const REVEAL_SECONDS = 900; // 15 minutes

video.addEventListener('timeupdate', () => {
  if (video.currentTime >= REVEAL_SECONDS) {
    cta.classList.add('visible');
  }
});

Page Layout

Minimal: headline + video + CTA only
No navigation — no distractions
Dark background — keeps focus on video
Optional: countdown timer below video for urgency

VSL Script Framework (for copywriter reference)

1. Pattern Interrupt (0:00–0:30)
   Hook that stops the scroll — bold claim, curiosity, controversy

2. Story / Problem (0:30–5:00)
   Relatable origin story that mirrors the viewer's pain

3. Solution Reveal (5:00–8:00)
   Introduce the product as the bridge from pain to outcome

4. Proof (8:00–12:00)
   Testimonials, case studies, results, credentials

5. Offer Stack (12:00–16:00)
   Core product + bonuses with value anchoring

6. Price Reveal & Close (16:00–18:00)
   Price drop, guarantee, urgency, final CTA

7. FAQ / Objection Crusher (18:00–20:00)
   Address remaining doubts

Conversion Benchmarks

| Metric | Target | |---|---| | VSL page view → watch 25% | > 50% | | Watch 25% → watch 75% | > 40% | | Watch 75% → click CTA | > 15% | | Click CTA → purchase | > 5% | | Overall visitor → purchase | > 1.5% |

A/B Tests

CTA reveal time (earlier vs. later)
Headline above video vs. no headline
Video thumbnail (play button styles)
Order page: one-step vs. two-step checkout
Upsell offer vs. no upsell

按 MIT 许可原样转载,未经改动 · 在 GitHub 查看 →

登录即可评论;带「已验证安装」的,是发布者名下有本店的安装或持有记录。

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