competitive-battlecard
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
适合你，如果需要为销售团队制作竞品对比材料
npx oh-my-skill add phuryn/pm-skills/competitive-battlecardcurl -fsSL https://oh-my-skill.com/install.sh | bash -s -- phuryn/pm-skills/competitive-battlecardnpx oh-my-skill verify phuryn/pm-skills/competitive-battlecard怎么用
商店整理自技能原文 · 版本 18468a9 · 表述以原文为准装上后，Claude 会帮你制作一份销售用的竞争对战卡，对比你的产品和某个竞争对手，包括定位、功能对比、反对意见处理和赢/输模式。
当你需要准备销售材料、应对“为什么不选竞争对手X”的问题，或者想分析竞争对手时触发。
技能原文 SKILL.md
Competitive Battlecard
Create a concise, sales-ready battlecard for use against a specific competitor.
Context
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Instructions
- Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)
- Create the battlecard with these sections:
### Company Overview
- Founded, HQ, funding/revenue (if public)
- Target market and ICP
- Positioning in one sentence
### Quick Comparison
| Capability | Us | Them | Winner | |---|---|---|---| | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] | | [Feature area 2] | ... | ... | ... | | Pricing | ... | ... | ... | | Support | ... | ... | ... |
### Where We Win
- [Advantage 1]: [Proof point or customer quote]
- [Advantage 2]: [Specific capability they lack]
- [Advantage 3]: [Better approach with reasoning]
### Where They Win
- [Their strength 1]: [Our counter-positioning]
- [Their strength 2]: [How we mitigate this gap]
### Common Objections & Responses
| Prospect Says | Respond With | |---|---| | "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" | | "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" | | "They're more established" | "[Our advantages: speed, innovation, focus, support]" |
### Landmines to Plant Questions to ask the prospect that highlight competitor weaknesses:
- "How important is [area where we excel] to your team?"
- "Have you evaluated [specific capability they lack]?"
### Win/Loss Patterns
- We tend to win when: [pattern]
- We tend to lose when: [pattern]
- Key differentiator in competitive deals: [what tips the scale]
- Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.