gtm-strategy

@phuryn · 收录于 1 周前 · 上游提交 1 周前★ 社区精选

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

场景产品发布新市场进入营销规划

适合你，如果正在规划产品发布或进入新市场，需要完整的上市策略

/ 下载安装

https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/gtm-strategy ↗

/ 通过 npx 安装 校验哈希

npx oh-my-skill add phuryn/pm-skills/gtm-strategy

/ 通过 bash 安装

curl -fsSL https://oh-my-skill.com/install.sh | bash -s -- phuryn/pm-skills/gtm-strategy

/ 已经装过?验证本机副本,不用重装

npx oh-my-skill verify phuryn/pm-skills/gtm-strategy

安装目标可用 --agent / --scope 或 --to 明确指定;省略时只会在唯一已存在的 agent 目录上自动选择,零命中或多命中会停止并提示。content_hash 缺失或不一致均拒装。

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索引托管

怎么用

商店整理自技能原文 · 版本 18468a9 · 表述以原文为准

它做什么

Claude 会引导你逐步创建一份上市策略文档，涵盖营销渠道、信息传达、成功指标和发布时间表。

什么时候触发

当你计划产品发布、从头制定上市计划或为新市场定义发布策略时触发。

装好后可以这样说

Claude 会开始收集产品信息并生成完整策略。

Claude 会评估渠道并给出建议。

Claude 会输出分阶段的时间表和里程碑。

技能原文 SKILL.md作者撰写 · MIT · 18468a9

GTM Strategy

Overview

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

When to Use

Planning a product launch
Creating a GTM plan from scratch
Defining a launch strategy for a new market
Developing product-to-market fit strategy
Preparing a product go-live roadmap

How It Works

Step 1: Gather Research Data

The system will help you load and analyze early research about your product and target market. Provide:

Product description and key features
Target market segment details
Market research or validation data
Competitive landscape information
Any available customer interviews or survey data

Step 2: Define Marketing Channels

Evaluate which channels best reach your target audience:

Digital marketing channels (paid search, social media, display)
Content and inbound channels (blog, SEO, thought leadership)
Sales and outbound channels (direct outreach, partnerships)
Community and grassroots channels
Product-led and viral channels

Step 3: Develop Messaging

Create audience-specific messaging that resonates:

Core value proposition for target segment
Key differentiators and competitive advantages
Pain point validation and solution mapping
Proof points and social proof strategies
Channel-specific messaging variations

Step 4: Define Success Metrics

Establish measurable KPIs to track launch success:

Awareness metrics (impressions, reach, brand recall)
Engagement metrics (CTR, cost per engagement, time on site)
Conversion metrics (signups, demos requested, trials started)
Revenue metrics (MRR, customer acquisition cost, lifetime value)
Market metrics (market share, segment penetration)

Step 5: Create Launch Plan

Build a phased launch timeline:

Pre-launch preparation (messaging, channels, timeline)
Launch day activities and announcements
Post-launch momentum (content, partnerships, communities)
Measurement and optimization cadence
Success criteria and go/no-go decision points

Input Format

Use $ARGUMENTS to pass:

Product name and description
Target market segment
Research data or file path
Launch timeline and constraints
Budget or resource limitations

Output

A structured GTM strategy document including:

Recommended marketing channels with justification
Channel-specific messaging and positioning
Launch timeline with key milestones
KPI targets and measurement framework
Risk mitigation strategies
90-day execution roadmap

Framework

This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.

Tips

Start with your most confident customer segment
Validate assumptions through customer interviews before full launch
Focus on a few channels excellently rather than many channels poorly
Establish baseline metrics before launch to measure impact
Plan for feedback loops and optimization