market-segments

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Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

场景市场细分目标受众新市场评估

适合你，如果你需要分析客户群体并找到产品市场契合点。

/ 下载安装

https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/market-segments ↗

/ 通过 npx 安装 校验哈希

npx oh-my-skill add phuryn/pm-skills/market-segments

/ 通过 bash 安装

curl -fsSL https://oh-my-skill.com/install.sh | bash -s -- phuryn/pm-skills/market-segments

/ 已经装过?验证本机副本,不用重装

npx oh-my-skill verify phuryn/pm-skills/market-segments

安装目标可用 --agent / --scope 或 --to 明确指定;省略时只会在唯一已存在的 agent 目录上自动选择,零命中或多命中会停止并提示。content_hash 缺失或不一致均拒装。

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索引托管

怎么用

商店整理自技能原文 · 版本 18468a9 · 表述以原文为准

它做什么

Claude 会分析你的产品，找出 3-5 个不同的客户群体，并描述每个群体的特征、需求、痛点以及你的产品如何满足他们。

什么时候触发

当你询问市场细分、目标受众、新市场评估或如何划分市场时触发。

装好后可以这样说

Claude 会输出 3-5 个细分市场及其详细分析。

Claude 会生成客户细分报告。

技能原文 SKILL.md作者撰写 · MIT · 18468a9

Market Segments

Purpose

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

Input

Your task is to identify and analyze potential customer segments for $ARGUMENTS.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.

Analysis Steps (Think Step by Step)

Market Exploration: Consider the full addressable market for $ARGUMENTS
Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
Segment Definition: Create 3-5 distinct, non-overlapping customer segments
Characterization: For each segment, synthesize profiles and validate distinctness
Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment

Output Structure

For each of the 3-5 segments, provide:

Segment Name & Overview

Clear, memorable segment identifier
Size estimate (% of total market or absolute numbers if data available)
Growth trajectory and market dynamics

Key Demographics & Firmographics

Core characteristics (age, role, company size, industry, geography, etc.)
Decision-maker profiles if B2B

Jobs-to-be-Done

Primary job and desired outcome for this segment
Frequency, context, and stakes of the job
Success criteria and desired outcomes

Key Pain Points & Obstacles

Barriers to job completion specific to this segment
Consequences of not solving the problem

Desired Gains & Success Factors

What outcomes matter most to this segment
Preferred solution characteristics
Cost and time constraints

Product Fit Analysis

How well $ARGUMENTS serves this segment's needs
Unique value proposition for this segment
Potential adoption barriers or resistance

Competitive Landscape

Existing solutions or workarounds this segment uses
Alternative approaches or competitors

Best Practices

Ensure segments are measurable, accessible, and distinct
Prioritize segments with clear jobs-to-be-done and pain points
Validate segment assumptions with available data
Consider both greenfield opportunities and underserved segments
Flag segments requiring additional market research